It�s all about the experience! The newest Cairns and Great Barrier Reef travel shop recently opened in China�s capital Beijing is giving customers a taste of what our magnificent World Heritage region has to offer.
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Located in one of Beijing’s major shopping complexes, this new themed travel shop, complete with beautiful imagery, digital displays and trained specialist staff, is the 15th such branded shop to be opened in mainland China in a Quicksilver Group led activity now spanning 10 years.
The newest shop with Beijing Caissa International Travel Service Co Ltd is the result of a jointly funded partnership with the Cairns-based China Sales Group and Tourism Australia.
Speaking at the launch of the new shop, Michael Healy, Quicksilver Group’s Director of Sales and Marketing said, “This is the second themed shop we have opened in Beijing and these branding initiatives bring the purchase of tourism product and experiences to a whole new level. They also enable us to engage with our key distribution partners and ensure high levels of product knowledge.“
The China Sales Group brings together a range of quality Great Barrier Reef and Cairns land-based touring products and accommodation, including Quicksilver, Great Adventures, CAPTA, Hot Air, Seawalker Green Island, GBR Helicopters, Accor Hotels and Kingfisher Bay Resort amongst others.